The Intel Corporation, a multinational technology company based in the U.S., has announced that it is developing a new computer chipset that will incorporate augmented reality technology. Intel has teamed with Total Immersion, an AR development firm, to make the new chipset possible. Both companies anticipate releasing the first augmented reality chipsets into the commercial market in roughly three years. Exactly what these new computer chips will be capable of is not yet known, but Intel expects that they will change how people use computers.
Augmented reality is becoming a very popular subject in the world of technology. A growing number of companies are looking to make use of the technology to enhance their marketing and consumer engagement strategies. Intel has long been interested in AR, but has been slow to adopt the technology due to the shortcomings of conventional hardware. Now that new, more powerful devices are entering the market, Intel believes that AR is finally a viable feature for their new products.
While Intel’s initial foray into the world of augmented reality may be three years away, Total Immersion says that consumer reaction will determine how quickly subsequent chipsets are developed.
Both Intel and Total Immersion are taking the first serious steps into augmented reality computing. How their efforts fare will ultimately be determined by consumers. Even if the new chipset is not well received, Intel will have set a precedent for other technology companies looking to incorporate AR in the same way.
